Episode 28: Advertising Standards
The UK's Advertising Standards Authority (ASA) has announced new guidelines for advertising content. From next year, 'harmful gender stereotypes' will be banned. Nick and Carey talk about this, and about the 'research' behind it. 'Research' is in quote marks there because the ASA's 'public consultation' isn't, as the ASA claims, academic literature that evidentially demonstrates 'harm', but more like a marketing survey that asks people what they think. Nick gets pretty exasperated with this.
We’re not sure if you can swear in these descriptions, but both Nick and Carey drop the C-bomb during this episode. I hate the phrase ‘drop the C-bomb’, but if the actual word is so offensive that you need warning about it, I suppose I probably shouldn’t reproduce it here.
If you want to go down the rabbit-hole yourself, here's the starting point, with the other docs linked at the bottom: https://www.asa.org.uk/news/new-rule-to-ban-harmful-gender-stereotypes-next-year.html